How Western Edge Seafood Streamlined Inventory & Boosted Customer Satisfaction

Overview

Western Edge Seafood is a four-location seafood retailer headquartered in Pittsburgh, PA. Known locally as “The Fish People,” their team is recognized for their exceptional commitment to quality, freshness, customer service, technical expertise, and a deep understanding of their business operations. With a strong ecommerce platform complementing its retail stores, Western Edge Seafood has built a reputation for delivering premium seafood to customers throughout the region.

The Challenge

Managing inventory across multiple locations proved to be a significant challenge for Western Edge Seafood. The lack of robust analytics and reporting capabilities further compounded these difficulties. The company struggled to implement a flexible loyalty program, synchronize its e-commerce operations, and customize procedures to fit its unique business model. These inefficiencies resulted in missed opportunities for growth and a diminished ability to meet customer expectations.

Customer Profile

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Fresh Fish & Crustacean Options

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The RCS Solution

  • Enhanced Inventory Management: Accurate tracking and seamless transfers between locations improved stock visibility and reduced waste.
  • Detailed Reporting and Analytics: Customizable reports provided insights into business performance, enabling informed decision-making and strategic planning.
  • Integrated APIs: Tools like ProRepack+ allowed Western Edge Seafood to develop customized workflows that catered to their unique requirements.
  • Flexible Loyalty Programs: The ability to create personalized loyalty offerings enhanced customer retention and engagement.
  • E-Commerce Synchronization: Unified online and in-store operations created a cohesive customer shopping experience.
Customers inside Western Edge Seafood Outlet retail store.

The granularity and customization of the entire POS ecosystem has been transformative for our business. The detailed reporting and analytics allow for better decision-making and a deeper understanding of past, current, and future performance.

- Western Edge Seafood

The Results

  • Streamlined Customer Experience: Checkout processes are now faster and more efficient, leading to increased customer satisfaction.
  • Enhanced Decision-Making: Detailed reporting provides actionable insights into past, present, and future performance, driving better business outcomes.
  • Standardized Brand Identity: Customization options have unified the brand across all locations and channels.
  • Operational Efficiency: Automated processes and seamless integrations have reduced manual labor, saving time and resources.
Talking to customers outside the Johnny's Seafood Shack food truck.

``The support team has been our greatest asset during the process of rolling out the new POS systems in our store. RCS has been responsive, attentive, diligent, and extremely informative. The RCS Team helped solve multiple issues that we experienced beyond the initial scope of responsibilities.”

Western Edge Seafood

What’s Next

Equipped with a powerful POS system, Western Edge Seafood is ready for continued growth. By leveraging the advanced analytics and integrations offered by NCR Counterpoint, they plan to refine their operations further, enhance customer engagement, and expand their market presence. The partnership with Retail Control Systems has positioned Western Edge Seafood for long-term success, helping them maintain their reputation as a leader in the seafood retail industry.

Tailored Solutions

Are you looking to connect disparate systems in your business to streamline processes and improve efficiencies? RCS provides customizable POS software solutions that seamlessly integrate with your existing systems and applications. 

Additional features, such as inventory management, loyalty programs, or reporting and analytics, enable the technology to expand and adapt as your business grows. We will work with you to ensure a smooth transition with minimal disruption to day-to-day operations.

Learn more about RCS and how we can help with your retail software solution.

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