It’s a pretty exciting time to run a business. Technology has changed so much over the past few years, making a business owner’s job more streamlined and efficient. Social media has opened up opportunities to give your brand more organic exposure. The list goes on and on. One of the most interesting and game-changing technologies that’ hit the food and retail industries is the POS with a customer-facing touchscreen. More and more businesses are starting to adopt them in place of the standard POS. Here are three ways this technology can enhance your business.
Improves customer confidence and expectations
Transparency has become a huge selling point for today’s consumers. It’s the reason why so many buyers want to learn about the people behind the brand and see how a business handles any missteps. This translates to their in-store experience too. With a customer-facing POS display, people can feel more confident about their purchases. By seeing the prices for every item they’re buying, they can rest assured that they’re being charged appropriately. It also is helpful for managing their expectations. A customer can see the itemized list and change their order if they realize the total is above their budget. They can remove something from their purchase before they pay, eliminating the process of having to issue a refund. This is especially helpful for restaurants to prevent a meal or drink from being prepared for the customer that doesn’t want it.
Minimize errors
Another benefit of having a POS with a customer-facing display is that it’s another set of eyes on the transaction. Meaning, a customer can point out any errors if something was rung up incorrectly. The beauty of this technology is that you can fix it before the customer pays. This saves you the time of having to issue a refund. It also saves the customer time because they won’t have to deal with coming back to your store if they realized they were charged incorrectly after they left. Ultimately this helps keep your customers happier, making them more likely to come back again and less likely to write a bad review.
Offer electronic receipts
There are three obvious benefits to e-receipts. First, it reduces paper waste which saves you money and helps the environment. Secondly, it’s helpful for customers. Should they want to make a return, they simply need to access their email and don’t have to worry about tracking down an old paper receipt. Third of all, it opens up an opportunity for marketing. Customers can opt into your email list. Keeping customers in the loop about sales and new products or services helps increase your chances of getting repeat business. It’s a win-win-win.
Customer-facing POS displays are becoming an industry standard for retailers and restaurants. In addition to these three reasons, there are countless other benefits to upgrading your point of sale. If you’re looking for ways to streamline your business, keep your customers happy, and provide an overall convenient experience for your customers, then this is the way to go.
