Whether your customer is a first-time plant shopper or a seasoned gardener, the atmosphere of a garden center can sometimes feel overwhelming. As a retailer, it is essential to create an efficient and welcoming shopping experience for your customers.
Here are four effective display strategies to revitalize your garden center and make shopping more enjoyable for everyone.
1. Seasonal Store Front
Seasonal displays capture customers’ attention as they enter your garden center. Showcase the most popular plants of the season right at the entrance to create an inviting and timely display.
For instance, in the fall, chrysanthemums are a classic choice for brightening up porches and patios, with varieties like Morgana Red featuring rich, dark red blooms that will catch shoppers’ eyes. As winter approaches, transition to poinsettias and winterberries to keep the displays fresh and festive.
It’s also important to consider your local climate and feature plants that thrive in your region during each season. This ensures that customers are greeted with options that are not only beautiful but also suitable for their growing conditions.
2. Expert Plant Guides and Flyers
Your employees must be well-versed in the care and maintenance of your plant inventory, but it’s equally important to ensure that this knowledge is easily accessible to your customers. Clear, informative plant care flyers throughout your garden center can help bridge that gap. By placing these guides in key areas, shoppers can easily pick them up and learn how to care for their plants, reducing the need to rely on staff for assistance. This empowers customers and creates a more seamless and independent shopping experience.
To make plant care information easily accessible to customers, include key details on your guides such as the plant’s name, its sunlight and water requirements, growth potential, whether it’s best suited for indoor or outdoor environments, the price, and a fun fact. This provides a quick reference for shoppers, helping them make informed decisions while adding an engaging touch to their shopping experience.
3. Create an Organization
Now is the perfect time to implement an organized system for displaying your plants. You can categorize them by color, season, type, or any other method that best suits your inventory. Once you have established these sections and groups within your garden center, consider adding a map to the back of your plant care flyers. This will help customers navigate your store more easily and find exactly what they’re looking for.
4. Utilize Your Point of Sale
To effortlessly bridge the gap between the customer-facing and employee-facing aspects of your garden center, we recommend using a mobile point of sale solution. This solution offers both functionality and convenience, allowing staff to assist customers and process transactions anywhere in the store. Additionally, you can customize your mobile pos system to mirror the organization of your garden center, with sections and groups aligned to your layout. This ensures a smooth and efficient experience for both customers and employees.
Contact your retail solution advisor to learn more about our mobile point of sale options!
