Uber decided to shut down Drizly, the alcohol delivery service it acquired for $1.1 billion in 2021, this past March. This decision marks the end of Drizly’s independent operations, which had expanded to over 1,400 cities in the U.S. and Canada. The move is part of Uber’s strategy to consolidate its delivery services under the Uber Eats platform, allowing customers to order food, groceries, and alcohol through a single app. Drizly’s closure leaves a significant gap in the alcohol delivery market, previously pioneered by Drizly’s efficient and widespread service.
After three years of Drizly operating independently within the Uber family, we’ve decided to close the business and focus on our core Uber Eats strategy of helping consumers get almost anything — from food to groceries to alcohol — all on a single app. – Uber’s SVP of delivery, Pierre-Dimitri Gore-Coty
Uber Eats
Uber Eats is positioning itself as the premier platform for both food and alcohol delivery, aiming to streamline the customer experience by offering a comprehensive range of delivery services in one place. By integrating Drizly’s alcohol delivery services into the Uber Eats app, Uber seeks to leverage its extensive delivery network and user base to become the go-to destination for all delivery needs. This strategic move not only simplifies the ordering process for consumers but also capitalizes on the growing trend of online alcohol sales, providing users with a convenient and reliable way to order meals and beverages from their favorite local vendors.
Instacart
You probably used Instacart during the pandemic to order groceries during lockdown, but did you know it can also be used for alcohol delivery? Instacart offers another great way to reach your customers where they shop. Like Uber Eats, Instacart has perfected the online ordering experience and is a platform people know, like, and trust. It’s an excellent option for introducing delivery services to your liquor store.
Doordash
Using DoorDash to order alcohol offers a variety of benefits that enhance convenience and accessibility for customers. One of the primary advantages is the seamless integration with the existing DoorDash platform, allowing users to order alcohol alongside their favorite meals from local restaurants and retailers. This integration means users can enjoy a comprehensive delivery experience without switching between different apps. DoorDash also offers a wide selection of alcohol products, from popular brands to local craft options, ensuring customers can easily find their preferred beverages. Additionally, DoorDash provides real-time tracking so customers can monitor their delivery from the store to their doorstep, ensuring timely and secure receipt of their orders. The convenience of scheduled deliveries also allows users to plan for events or gatherings. Overall, DoorDash’s reliable and user-friendly service makes it a preferred choice for alcohol delivery, meeting the growing demand for home delivery of a wide range of products.
Introducing delivery services for your liquor store can significantly expand your business opportunities. You’ll be able to attract new customers while also satisfying your existing ones. If you need assistance or want to learn more about your delivery options, please contact us.
Learn about NCR Counterpoint and how it can help your liquor store thrive today by requesting a demo today!
